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New York City’s own self-proclaimed ‘rhythmic disciple’, HOLDN, has made quite the arrival upon her first step into pop music with her debut single, ‘BURN’. Hailing from the alt-rock world, HOLDN brings a full plate of emotion and honesty with a sharp-toothed side of unapologetic wit to the pop table. With a dark, edgy exterior, HOLDN graciously lures you in with her mysterious aesthetic and soulful, yet haunting, melodies.

As an experienced songwriter, vocalist, and multi-instrumentalist from the alt-rock world, she has previously stepped into the spotlight at festivals such as Vans Warped Tour & Skate and Surf Festival and onto stages across the country including Webster Hall, Starland Ballroom, Hard Rock Café Chicago, and many more. HOLDN is no stranger to stepping on to the stage and giving her audiences a place to feel safe in being who they are and giving them an electric, interactive performance that keeps her fans coming back for more.

Although her career as HOLDN has just begun, she has already showcased that she can encompass and translate her message just as good as some of today’s top artists. Priding herself on her rawness and honesty, HOLDN is not afraid of being in the driver’s seat of her own journey and paving her own roads with a little twist. She is tasteful, yet daring; different, yet formulaic; but also shockingly enough, HOLDN is an ‘alter ego’ who just so happens to be herself in its most revealing form.

"There is a bit of her rock background presenting her clean, yet slightly raspy voice and when combined with the ambient beats and R&B feel, the result is a lyric and vocally drive track that is catchy and engaging." 

                                                             - Lemonade Magazine